I have over 30 years of experience in sales and marketing, including 20+ years at a senior management level with multinational companies in Europe. Currently based in the Czech Republic, I specialise in the bakery sector at Zeelandia, leading key projects in Bread Improvement Technology (BIT) and Fermentation. My work focuses on innovative technologies that improve parameters of baking and baked goods. I deliver value through cutting-edge solutions that improve dough behaviour, enhance bread quality, and fulfill the demands of today’s consumers.