With over 18 years of experience in the bakery sector as a marketer, I have been a driving force behind innovative marketing strategies that enhance product development and customer engagement. My background spans both B2C and B2B sectors, having started my career with a leading industrial bakery producer in the Romanian market, where I focused on consumer-facing products.
Currently, at Zeelandia, I take a global approach within the pastry category, managing the product portfolio and defining strategies for innovation projects. My role involves conducting market research, analysing consumer trends, and collaborating with cross-functional teams from the group to successfully bring new products and concepts to market. I excel at unlocking potential, fostering team collaboration, and carrying out thorough, insightful analyses.
In recent years, I’ve focused on key topics such as sugar reduction, alternative ingredients for pastry, and vegan and plant-based solutions. I'm passionate about creating healthier and more sustainable food options, guided by my core values of involvement, responsibility, and happiness. I am a continuous learner and a results-oriented professional who consistently aims for excellence.
