Jaïri Terpstra LinkedIn

Global CSR & Sustainability Programme Lead
The Netherlands
Jaïri

At Zeelandia, sustainability is no longer a future ambition, it is a license to operate today. Our customers are facing increasing regulatory pressure, rising expectations on transparency, and the need to demonstrate measurable impact across their value chains. We are here to support you in navigating this reality.

From ambition to measurable impact

With our sustainability strategy, we provide a structured and data-driven approach to help you meet these demands. We have published our first Sustainability Statement in line with the Corporate Sustainability Reporting Directive EU, supported by strong governance and robust data systems. Our organisation is backed by key sustainability certifications and a clear focus on compliance.

We have established a Corporate Carbon Footprint, set reduction targets for Scope 1 and 2 emissions, and initiated the process of defining Scope 3 targets, enabling us to better support our customers with credible, forward-looking insights.

By combining reliable data, regulatory alignment, and practical expertise, we help you make more informed decisions and strengthen your sustainability performance across the value chain.

Understanding your needs

We value your ambitions and understand how they translate into your supply chain requirements. We aim to meet your specific needs by inspiring you with successful best practices, sector-wide knowledge and sustainable business solutions. With our extensive knowledge of sustainability in the baking industry and our FEDIMA membership, we stay up-to-date with the latest legislative changes and provide practical information that benefits our customers.

Jaïri Terpstra CSR & Sustainability

 

Our task is clear: to build and facilitate a coherent approach to sustainability across countries, strengthen our data and processes, and help sustainability evolve into a genuine value driver within the organisation.

Jaïri Terpstra, CSR & Sustainability Lead
Maialen Azkona Hurtado, CSR Project Assistant
Sriram Sridaran, Environmental Lead

Supporting your ambitions

Zeelandia's comprehensive CSR programme is designed to align with your ambitions and targets. As a total solution provider, we assist you in sourcing, producing and selling, allowing us to make a significant impact on your sustainability goals. Our approach is practical and focused on quick execution, ensuring that best practice and solutions can be seamlessly integrated into your business operations. We are a people-centric company, placing the highest value on trust and collaboration. By thinking of future generations, we forge long-term relationships with our customers, working together to achieve sustainable success.

Zeelandia FAQ on CSR

Sustainability Report

Want to learn more about our sustainability approach, ambitions and progress? Explore our latest Sustainability Report.

 

Read the Sustainability Report

Zeelandia as your sustainability partner

By partnering with Zeelandia, you gain access to a trusted supplier that understands your sustainability goals and has the expertise to help you achieve them. Our end-to-end solutions, practical approach and industry expertise help customers turn sustainability ambitions into meaningful action.

Let's inspire you

Organic products

For a product to be called "organic", its production must comply with legal rules (legislation and supervision). Compliance with these rules is monitored by competent national authorities. 

Vegan and plant-based

For Europe’s industrial bakeries, understanding and embracing vegan trends is not just a matter of keeping up with evolving consumer desires, it represents an opportunity for growth and differentiation in a highly competitive market.

Seizing opportunities with sugar reduction.

Pursuing excellence goes hand in hand with adapting to changing market dynamics. Consumer preferences towards more health-conscious lifestyles are driving innovation in sugar reduced products and technologies. 

Growing spend on health and wellness.

Consumers continue to prioritise their health and well-being with 61% of global consumers intending to increase their spending to support their health. 

Better-for-you bread market insights

As consumers take an increasingly proactive approach to wellness and focus on prevention over cure, there is a growing interest in better-for-you products with a positive impact on health. Bakery brands promoting the use of ingredients that are guilt-free yet indulgent reduces price sensitivity amongst consumers.

Market insights for sourdough products

Consumers are seeking out fermented and sourdough bakery products more and more for their perceived digestive and immune system benefits. This subsection of the market is expected to grow by at least 6%. We are meeting this demand by developing our sourdough technology for the industrial market.

Impact of CSR on consumption of baked goods

As the world becomes even more aware of our environmental impact, companies increasingly feel the need to take responsibility for their actions. This is especially true for the baking industry where consumers are interested in the origin and production of their food. Believe it or not, 72% of consumers want companies to do more to reduce their environmental footprint.

Alternative ingredients for pastry. A holistic approach to today’s consumer well-being

Explore the possibilities of alternative ingredients in pastry where well-being, a healthier lifestyle and sustainability meet indulgence.

Explore our total solutions

bread rolls production

Bread

Grow your business with our bread solutions.
cake with fruit fulling plum

Cake and Confectionery

Create opportunities with our pastry solutions.
Release agents

Release agents

Improve your production with our release agents and lubricants.
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