As the world becomes ever more aware of our environmental impact, companies increasingly feel the need to take responsibility for their actions. This is especially true for the baking industry in which people are interested in the origin and production of their food. 72% of consumers want companies to do more to reduce their environmental footprint.
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We're excited to share with you our latest report about the creation of opportunities in a market driven by sustainable consumer behaviour. We believe this report provides valuable insight into making an impact and getting ahead of the curve in this ever-evolving industry.
Creating a win-win
It's not just a matter of doing the right thing – it’s also good for business. By incorporating sustainability into your marketing strategies, industrial bakeries appeal to more environmentally conscious consumers. Plus, 81% of people are willing to pay more for sustainably produced products. It's a win-win!
There are many different ways to make baking more sustainable. For example, using sustainably sourced ingredients like organic flour or locally grown fruits and veggies. 78% of consumers are interested in products made with these materials.
It's time to make the switch to a more sustainable lifestyle. Renewable energy sources are the way of the future and are expected to make up 60% of new power capacity by 2030. Industrial bakeries can reduce their waste by using compostable or recyclable packaging materials or by donating excess food. Consider becoming part of the growing movement towards sustainable food production and make a difference in the world. Together, we can create a brighter and greener future!
Are you interested in our full report on the impact of sustainable trends on consumer behaviour? Then reach out to us, we would be delighted to share our insights with you.