As the world becomes ever more aware of our environmental impact, companies increasingly feel the need to take responsibility for their actions. This is especially true for the baking industry in which people are interested in the origin and production of their food. 72% of consumers want companies to do more to reduce their environmental footprint.

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We're excited to share with you our latest report about the creation of opportunities in a market driven by sustainable consumer behaviour. We believe this report provides valuable insight into making an impact and getting ahead of the curve in this ever-evolving industry.

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Creating a win-win

It's not just a matter of doing the right thing – it’s also good for business. By incorporating sustainability into your marketing strategies, industrial bakeries appeal to more environmentally conscious consumers. Plus, 81% of people are willing to pay more for sustainably produced products. It's a win-win!

There are many different ways to make baking more sustainable. For example, using sustainably sourced ingredients like organic flour or locally grown fruits and veggies. 78% of consumers are interested in products made with these materials.

It's time to make the switch to a more sustainable lifestyle. Renewable energy sources are the way of the future and are expected to make up 60% of new power capacity by 2030. Industrial bakeries can reduce their waste by using compostable or recyclable packaging materials or by donating excess food. Consider becoming part of the growing movement towards sustainable food production and make a difference in the world. Together, we can create a brighter and greener future!

Are you interested in our full report on the impact of sustainable trends on consumer behaviour? Then reach out to us, we would be delighted to share our insights with you.

Discover more market insights:

Organic products

For a product to be called "organic", its production must comply with legal rules (legislation and supervision). Compliance with these rules is monitored by competent national authorities. 

Vegan and plant-based

For Europe’s industrial bakeries, understanding and embracing vegan trends is not just a matter of keeping up with evolving consumer desires, it represents an opportunity for growth and differentiation in a highly competitive market.

Seizing opportunities with sugar reduction.

Pursuing excellence goes hand in hand with adapting to changing market dynamics. Consumer preferences towards more health-conscious lifestyles are driving innovation in sugar reduced products and technologies. 

Trends in indulgence

Flavour and enjoyment are just two of the primary reasons why consumers regularly elect to purchase bakery goods. It is important to put flavour and sensory appeal at the forefront of positioning across all product categories when launching bakery products.

Growing spendings on health and wellness.

Consumers continue to prioritise their health and well-being with 61% of global consumers intending to increase their spending to support their health. 

Market trends in healthier alternatives

In the bakery sector, features like flavour and texture constitute crucial factors which drive repeat purchases. But as consumer interest in healthier ingredients, veganism, reduced sugar, and clean label products continuously grows, so does the desire for healthier alternatives.

Better-for-you bread market insights

As consumers take an increasingly proactive approach to wellness and focus on prevention over cure, there is a growing interest in better-for-you products with a positive impact on health. Bakery brands promoting the use of ingredients that are guilt-free yet indulging reduce price sensitivity amongst consumers.

Market insights for sourdough products

Consumers are seeking out fermented and sourdough bakery products more and more for their perceived digestive and immune system benefits. This subsection of the market is expected to grow by at least 6%. We are meeting this demand by developing our sourdough technology for the industrial market.

Alternative ingredients for pastry.A holistic approach to today’s consumer well-being

Explore the possibilities of alternative ingredients in pastry where well-being, a healthier lifestyle and sustainability meet indulgence.

donut eating kids


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