Fruit fillings bring baked goods to life, adding colour, flavour and indulgence to every creation. It’s no surprise they’re essential for standout pastry and viennoiserie. But delivering consistent quality—whether baked, frozen, injected, or layered—can be a real challenge. Each application demands a different set of functionalities, from mouthfeel to bake stability and fruit integrity. That’s where Zeelandia comes in.
With in-depth ingredient knowledge and a deep understanding of industrial bakery processes, we help industrial bakers develop fruit fillings that deliver on flavour, functionality, and production efficiency. The result? Tailor-made fruit fillings optimised for specific applications, production flows, market preferences, packaging formats and processing equipment.
Few ingredients are as universally loved as fruit.
With vibrant colours, juicy textures, natural sweetness and sour notes, fruit delivers on every sensory level. At Zeelandia, we bring these possibilities to life with a complete range of high-quality fruit fillings — from familiar favourites to exotic inspirations. Our fruit range includes:
- Citrus: lemon, orange, lime, grapefruit
- Berries: strawberry, raspberry, blueberry, blackberry, cranberry, blackcurrant
- Orchard fruits: apple, pear, plum, sour cherry, peach, apricot, quince
- Melons & grapes: watermelon, grape
- Exotic fruits: fig, passion fruit
Fruit fillings and jams: there is a difference.
While jams and fruit fillings are often grouped together, they are not the same. Jams have a legal definition—requiring at least 45% fruit and a specific sugar content—while fruit fillings are more flexible by design. Want to dive deeper into the fruity details?
Our fruit fillings are perfect for your application because:
1. We know the importance of the sensory profile. We fine-tune colour intensity, fruit integrity, aroma, mouthfeel and aftertaste to match your product vision.
2. We can precisely control viscosity and texture to fit your specific production needs, equipment, and application. Whether you need smooth finishes or pieces with integrity.
3. We guarantee outstanding freeze and bake stability during the process, as well as stability during the required shelf life.
4. We understand the important relationship between the dough and the fruit filling and adjust our recipes accordingly. Ensuring the perfect balance of texture, stability, and taste in every application.
5. We offer flexible form and packaging solutions with ready-to-use formats ranging from buckets and barrels to aseptic containers, all tailored to your logistics and production setup.
Exploring flavour: from familiar favourites to bold pairings.
Flavour is at the heart of every fruit-filled creation. At Zeelandia, we follow market trends and consumer preferences to help bakers craft products that feel both familiar and refreshingly new. From seasonal classics like apple and cherry to bold pairings like strawberry with basil—the possibilities are endless. Curious how the right flavour combinations can transform your (next) pastry?
How to optimise your processes with our fruit fillings and jams.
With our technical know-how about dough interaction, processing, applications, troubleshooting, and ingredient functionality, we help you seamlessly integrate our fruit fillings into your production process in a cost-effective way. We can adapt our fillings to fit your required mixing, piping, dosing and baking processes. Drawing on our expertise in production parameters, we help you achieve the optimal structure, stability and shelf life for your fruit-filled products.
Which legislation & claims apply to our fruit fillings.
With our customisable recipes, we can help you to produce fruit-filled applications that meet specific claims such as natural colour and flavour, less sugar, cleaner label, or vegan-friendly. We also follow all applicable laws and are continuously working to improve our standards. All our European facilities comply with the highest food safety standards, including FSSC 22000 certification. Thanks to our expertise, we can adapt our fillings to meet your local regulations, such as sugar taxation requirements.
Sustainability is an integral part of our solutions.
By partnering with Zeelandia you gain a sustainability partner. We help you navigate evolving regulations, creating a positive impact on both your business and the planet. We ensure ethical practices throughout our supply chain with our Supplier Code of Conduct and prioritise certified, sustainable raw materials–such as RSPO-certified palm oil. Through our Sedex and FEDIMA membership, we stay up-to-date with the latest legislative changes and monitor environmental and social impact. Our local CSR ambassadors help translate global sustainability goals into local programmes.
Zeelandia Success Ingredients: our commitment to success.
At Zeelandia, our solutions are more than just a mix of raw materials; they are the Success Ingredients that help industrial bakers achieve consistency, quality, and efficiency in every batch. Through expertise, innovation and strong partnerships, we provide solutions that go beyond ingredients alone, helping bakers meet evolving consumer expectations. In baking, success is about the perfect balance, and we’re here to help you design the ideal fruit fillings.
Our expertise on pastry.
What can you expect from us?
At Zeelandia, our customers are the centre of our attention. Our team of experts, engineers and researchers is always on hand to assist you. We are a global company with a local presence, allowing us to understand local requirements, preferences and consumer behaviour.
Our goal is to work collaboratively with you to identify new market opportunities, enhance your baking process and create tomorrow's success. We bring our knowledge to your business.
-
Creating bakery succes
Our commitment to innovation and quality, along with our expertise in ingredients and production processes, make us the ideal partner for you to achieve success. -
Expertise at your side
Our experts are dedicated to supporting you in implementing our bakery solutions, to achieve your bakery goals. -
Laboratory analyses
We help you comprehend the functionality of your ingredients and ensure quality and consistency throughout your bakery operations.
Related pastry products.
