Stela Enache
Unlocking the flavour potential of fruit.
Fruit is one of pastry’s most expressive ingredients. It brings colour, texture, freshness—and above all, flavour. At Zeelandia, we see fruit not just as a component, but as an opportunity to delight, differentiate and innovate.
Today’s consumers crave both the familiar and the unexpected.
Classic favourites like strawberry, apple and cherry are still loved—but consumers are hungry for new taste experiences. By combining trusted flavours with unexpected companions, we unlock new layers of enjoyment: sweet with sour, smooth with textured, seasonal with tropical. Every pairing tells a story.
Turning ideas into bakery success.
At Zeelandia, we use our Fruit Pairing Matrix to map flavour combinations that work and inspire. Take strawberry: a timeless classic. Pair it with basil for a fresh twist, almond and vanilla for richness, or add citrus or passionfruit to brighten the sweetness. Our international teams track trends, test combinations, and refine concepts into workable solutions for industrial-scale production.
Creativity meets performance.
Innovation means little without reliability. Every fruit-filled creation—from open-topped Danish to filled doughnut—needs the right structure, stability and mouthfeel. That's why our fruit fillings are designed not only for taste, but also for process performance, shelf life and consumer satisfaction.
Fruit for the future.
Consumers are looking for products that offer character, creativity and conscious choices. Our fruit fillings support this shift with options like sugar-reduced indulgences and naturally flavoured solutions — all developed with sustainability and food safety in mind. We help bakers create standout products that meet modern consumer expectations.
