Pursuing excellence goes hand in hand with adapting to changing market dynamics. Consumer preferences towards more health-conscious lifestyles are driving innovation in sugar reduced products and technologies.
Welcome to our exploration of the sugar reduction journey—an opportunity for industrial bakeries to appeal to modern lifestyle trends and attract new customers while maintaining efficiency and profitability.
We prioritize well-being without compromising taste.
Join us in crafting indulgent, healthy delights that redefine pastry excellence.
Stela Enache, Global Pastry Product Leader
Understanding the need for sugar reduction.
The importance of sugar reduction goes beyond a culinary trend. It’s about acknowledging the shift in the consumer mindset—a growing awareness of the impact of excessive sugar intake.
As consumers become more aware and make different choices, forward-thinking industrial bakeries can be ready with exciting new reduced-sugar products. All while adhering to stringent regulations and guidelines in Europe underscore the urgency of sugar reduction to safeguard public health.
The science behind sugar reduction.
Our R&D team collaborates with research institutions to develop a Sugar Alternative Framework. Read more on our analytical methods and how we're solving the technical challenges of maintaining flavour and texture with less sugar.
Seizing market opportunities with sugar-reduced bakery offerings.
Catering to health-conscious consumers
A growing number of health-conscious consumers are seeking healthier alternatives across all facets of their diet, including bakery products. Embracing sugar-reduced offerings, positions your bakery as a key partner in the customer’s pursuit of a more balanced lifestyle.
Addressing health conditions
Sugar-reduced products resonate strongly with individuals managing health conditions related to excessive sugar intake. By offering options tailored to their needs, you demonstrate empathy and understanding.
Gaining a competitive edge
Differentiation is key in the bakery market. By pioneering sugar-reduced products, industrial bakeries position themselves as forward-looking enterprises committed to meeting evolving consumer demands.
Catalysing innovation
Sugar reduction opens the gateway to innovation. Developing new, healthier products allows industrial bakeries to capture new market segments and expand their consumer base.
Navigating regulatory terrain
Stricter regulations increasingly advocate for sugar reduction in food products. Aligning with these rules showcases your industrial bakery's commitment to both compliance and corporate responsibility.
More on healthier lifestyle
Empowering industrial bakeries through Zeelandia's expertise
Zeelandia stands as your trusted partner in the sugar reduction journey, offering far more than just ingredients. Our products allow you to use the ‘reduced sugar’ claim on your labels, which is eye-catching for consumers within a landscape of strict regulations and legal requirements.
Our seasoned experts collaborate with industrial bakeries to devise innovative, sugar-reduced recipes that cater to evolving consumer preferences.
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Market insights
Zeelandia's extensive network of market analysts keeps industrial bakeries ahead of the curve on the latest trends and shifts. -
Technical Support
Ensuring seamless integration of sugar-reduced offerings demands technical finesse. Zeelandia's technical team provides hands-on support to maintain consistent quality. -
Sustainability Focus
Our commitment to sustainability extends to sugar-reduced offerings, aligning your industrial bakery with modern values.
Less sugar products
Your path to a healthier, more profitable future
Zeelandia stands beside you with the technical expertise and industry connections to help you continue to achieve excellence as you embark on the sugar reduction journey. We’re here to craft tailored solutions that align with your industrial bakery's unique identity. The sugar reduction journey affects your bakery's core operations, from purchasing raw ingredients all the way through to product delivery.
With over a century of expertise, we continue to craft tailor-made success stories for every bakery – to help you embrace sugar reduction as a catalyst for growth, a brand-building opportunity, and a chance to delight your customers as a health and wellbeing solutions partner. Reach out to our dedicated sales team to start your sugar reduction journey today. Let's craft a future where efficiency, health, and indulgence can co-exist.
