Crusty breads and rolls are beloved across the world for their crackly crusts and soft, flavourful crumbs. Whether it’s a Kaiser roll, pistolet, petit pain or a classic baguette, consumers expect one thing above all: a perfect balance of texture and taste. However, achieving that quality on an industrial scale is anything but simple. Behind every perfect crack, crispy crust and airy crumb lies a process that demands precision

At Zeelandia, we approach this challenge the way a Formula 1 team prepares for a race: by understanding every parameter that affects performance. Each production line has its own “racing circuit profile”, and each dough its own characteristics. With our Bread Improvement Technologies (BIT), we support bakers in tuning these variables. Crusty breads and rolls are a race of their own, and BIT helps you take the lead.

Silkgrain Grits ciabatta

The challenge behind a perfect crusty roll

Bread and rolls must endure multiple stress points. The dough needs enough strength and elasticity to build tension to withstand scoring or stamping just before baking. And because many crusty products are par-baked and frozen, ice crystallisation, moisture migration and gluten degradation all threaten structure and volume.

These factors make crusty products highly sensitive to fluctuations in flour quality, dough temperature and process timing. Conditions which can make the dough too sticky, too stiff, or simply unmanageable, sometimes forcing entire batches to be discarded. For industrial bakeries, this can mean production downtime, waste, and unnecessary cost.

“In a complex process, you need to fully understand many interactions between the ingredients and the baking and frozen storage protocols, as all these interactions contribute to the quality of the final product. The sensitive recipes of crusty rolls become even more vulnerable with consumer-driven clean label trends. Knowing how to make the dough tolerant and resilient is key. The BIT technology contributes to ease of processing and helps mitigate freezing stress of par-baked products.”
– Niels Goudswaard, Zeelandia R&D specialist

Do you want to know more?

How BIT helps bakers win the race

BIT brings together Zeelandia’s expertise in dough behaviour, enzyme fingerprinting and ingredient interactions to create smarter, tailor-made solutions. Instead of adding more components, BIT focuses on the right combinations; optimised for your recipe, your production line and the specific challenges of crusty breads and rolls. With BIT, industrial bakers gain:

  • Better dough machinability and tolerance
  • Higher resilience during scoring, stamping and baking
  • Stronger resistance to freezing and storage stress
  • Consistent volume of products
  • Less waste, fewer line stops, more predictable results

Because every production line has its own conditions, even small shifts can affect performance. BIT provides line performance by bringing all variables into balance, giving bakers reliable results throughout the whole baking process.

Read more about BIT

By understanding every stress point, from dough development to par-baked frozen storage, BIT enables crusty breads and rolls to perform at a consistently high level, even under demanding conditions. The outcome is reduced waste, improved efficiency and breads consumers love.

Want to discover how BIT can elevate your crusty bread and roll production?

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Our knowledge about bread.

Shape and optimise the freshness of your bread.

Freshness is at the heart of consumer expectations when it comes to bread.  And how can industrial bakers maintain it throughout production and distribution—without compromising on look, texture, softness or mouthfeel?

How fermentation fits into the industrial process 

Zeelandia’s 25 years of fermentation expertise ensures consistent, time-saving solutions for industrial bakeries, allowing them to harness unique flavours and textures without compromising efficiency or requiring heavy technological investments.

How bacteria can help you develop new products

Our customised fermentation solutions transform ingredients, delivering unique flavours, textures, and colours, driving product innovation while keeping bakery workflows simple and meeting consumer demands for exceptional products.

Other bread products.

Bread improvers

With our expertise we know what you need to bake the best breads. We tailor a blend of bread improvers based on the flour and ingredients you use, the specification of your recipe, your baking process and of course your customer needs,

Bread roll solutions.

Whether you produce bread rolls for freezing, baking or fresh consumption on an industrial scale, Zeelandia offers everything you need to bring innovation to your products.

Sourdoughs

At Zeelandia, we offer a broad range of sourdoughs that are designed to help improve the quality and consistency of your bread products. In addition, our sourdough may help you to reduce recipe costs, production complexity, and production time. 

Sourdough textures

Our sourdough textures are infused with innovative grain and seed combinations, providing an authentic and natural ingredient list with a cleaner label. 

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